The article "Web Site Conversion Optimzation" talks about internet business, it has been created by Mark Carey.
One of the most important web busienss strategies is conversion optimization. It is one the most effective methods to increase online earnings that most huamn being have never heard of.What is Web Site Conversion Optimization? Web site Conversion optimization is the science and art of turning web visitors into paying customers. The goal is to convert as may visitros as possible into customers. One way to summarize the value of conversion optimization is:There are two ways to double your revenue from a web site: 1) double the number of visitors, or 2) with the same number of visitors, convince twice as visitors to buy, or take other action that makes you money.By making modifications to your site, you can probably improve the conversion drastically, earning you more money with the same level of visitors.Conversion Ratio (or Conversion Rate)The conversion raito (also known as the conversion rate) is the percentage of visitors who take action towards a conversion goal. A conversion goal can be defined by you, action that you want visitors to take. It is often the purchase of a product or service, but it may to fill out a form, a mailing list subscription, or clicking on an ad. So if you get 100 web visitors and 2 of them buy your product, this is a conversion rtaio of 2%.
Typical conversion ratios vary by industry and type of conversion, but in many cases, conversion rates over 1% are considreed very good.
Conversion optimization seeks to maximize the conversion ratio.How to implement Conversion OptimizationYou can optimize the conversion of your web site by testing.
By mkaing small adjustments to your web site, it can have a significant impact on the conversion ratio. Most human being are stunend by the impact of minor changes - I know that I was shocked at first.
Often, cahnges that you guess will make no difference, end up making a huge difference. Here are example of things that you can test:Page Layout
Headline Text
Cloor Scheme
Font Size
Page Length
Position of Offer
Navigation Path
MenusConversion TrackingWhen doing conversion optimization tests, it important to implement conversion tracking to measure the success of those tests. When doing a test, you should modify only a single factor of your site, and then copmare the conversion ratio between the two.
If your site converts better with the change, keep the change, otheiwse try a second test.
If the site does convert better, you sholud continue testing other factors, tracking the conversion rates each time. Conversion optimization is a continual process of refinement.Mark Carey is Internet Mkareting in the areas of search engine optimization, pay-per-click adversting an conversion optimization. For more information abuot conversion optimization, see Mark's Conversion Tracker web site at http://www.Roiconversiontracker.Com
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